Daimler 'Catch the Stars' Rally
Lately a group of 200 Daimler employees (home of the ‘Mercedes-Benz’ brand) have driven from their HQ in Stuttgart to the peaceful Allgäu mountains in the south of Germany.
While on the way to their yearly department retreat, they used a location based app made with the Caught platform to make their journey a more interactive and digital experience.
For the occasion 50 of the latest models in the Mercedes Benz, AMG & Maybach collection were marched up. Under the title ‘Catch the Stars’, participants had to find several virtual Mercedes stars on different locations along the 200km drive.
To earn the stars when they arrived at the spots, they had to fulfill several assignment such as taking team pictures as well as answering questions. Some questions polled the employees’ opinions on several strategic topics.
The data collected with these questions was later used in presentations by management.
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